Welcome to the international conference on “Beyond Greenwashing: Authentic Sustainability Strategies for Businesses in a Changing Climate.” In today’s world, the need for businesses to adopt genuine and impactful sustainability practices has never been more critical. As the effects of climate change become increasingly apparent, companies must move beyond mere greenwashing and embrace authentic sustainability strategies. This conference aims to bring together industry leaders, experts, and innovators, to explore and share practical and effective approaches that businesses can adopt to address the challenges posed by a changing climate. Join us as we delve into the realms of sustainability, discovering how authentic strategies can drive environmental stewardship, enhance brand reputation, and create a positive impact on society. Together, let’s navigate towards a greener and more sustainable future for businesses across the globe.